Logo Design
The first point of contact between you and your costumers is the logo, it is like the face of your company. I pride myself on making logos that are eye catching, stick to a branding style and also serve a purpose. A strong logo design is timeless and requires no explenation. If done correctly, it has the ability to convey your brand’s style and voice with just a glance.
As a freelance designer, I pride myself in developing logo designs that are based on strategy and objective thinking. They should look good, but also put you ahead of your competitors. I start with research and discovery, looking at what works and what doesn’t in the field of your business. Next, we move into the creative development stage where multiple logo concepts are presented and the client has an opportunity to provide their own feedback. At the end of the process, you’ll be provided with the print and web versions of your logo as well as color variations.
Logo Examples
Full Brand Identity Packages
Many companies make the mistake in thinking a logo is all you need to have a full brand, but it is only the tip of the ice burg. In reality the logo is only the face of the company, but a full branding experience encapsulates the mission statement, objectives, and the corporate soul as expressed through visual styles of the branding. The logo, words, colors, typography, personality, tone of voice, products and more, all work as a single unit to express what your company stands for. A strong brand has the power to make connections with its audience and helps create loyalty.
Creating a branding experience begins with research and understanding of the story you want your brand to tell. Once a clear direction has been found, I move into the creative process, which consists of creating a logo, brand standards manual and stationary. Because every company is different, so is the required materials for a branding experience. The package can be modified based on your individual needs.