A branding assignment for class, either redo or create a business. Being a barista as I made my way through college and spending most of my time sitting in one, I selected a coffee house to design.
I started with illustrating my logo and signage. There were a lot of renditions, but I ended picking these two elements.
I wanted the logo to have a beautiful light element with the hand illustrated coffee plant and heavy stark element with the beveled "P" letter form. The letter figure needed to be recognizable from far away, as any good logo should.
The signage needed to be like the logo, stark and recognizable from far away, but still have that light element up close.
The signage in use
The Stationary Package
Including letter head, business cards in a branded package
The Menu
The menu should be simple and clean, with elements from the logo but not distracting to the information.
The Merchandise
In my eyes, this is one of the more important parts to any good coffee house. If designed well merch is free advertising and gets people interested even if they have never been there.
